NOW YOU’RE THE PRODUCER

You’ve established your budget. You know your dates. Now, how do you actually go about booking a band?

You’ve never done this before, and you don’t really know what you’re doing. This section of the book will explain to you in detail exactly what protocol you need to follow and whom to contact. By the time you’ve read it, you’ll know how to secure a booking with a band, how to book your production, and how to execute your events.

You’ll learn about key parts of the process, such as submitting a formal offer and how to handle waiting on a response. You’ll understand what you need to do once an artist confirms your formal offer.

When planning your production, it’s important that you establish good lines of communication with your sound engineer and your lighting director. They need to understand the needs of the bands you’re booking and the number of people you expect to be at the party. They can help you interpret tech riders and let you know which parts are important and which are redundant.

You need to understand the details of the booking process, and you need to make sure that you have adequate, but not excessive, production. You’ll want to make sure that you have a solid handle on what you should do in the days and weeks leading up to your event, right up to the day of show.

You’ll also learn how to procure a hold on a venue. Unless you’re holding your parties at your fraternity house, you’ll need venues you can rely upon. Talent, production, and venue are the three legs of the stool when it comes to creating a successful event.

By the time you finish reading this section, you’ll know everything you need to negotiate, organize, and run events like a pro. There are a lot of different ways to broker talent and book production. If you don’t know what you’re doing, there are also a lot of ways to get scammed.

That said, the challenges of putting together events properly aren’t for everyone. You may decide that you don’t want to go this deep into the difficulties of event management. In that case, you can skip to part 3 for information on how to sub out. There are some great services available if you want someone to take the load off your hands. It’s never been easier to take a back seat and still run amazing parties.

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ORDER OF OPERATIONS

Good job. You’ve checked out the calendar, and you understand what you need to focus on first. Now you need to start delivering. Whatever your starting date may be, you’ll be in post for a year, and you have a lot of parties to spearhead.

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BOOK YOUR ENTERTAINMENT

The first thing you need to know when booking a band is who represents them.
Unless you’re looking at local acts, you can expect nine out of ten bands to have an agent or some other form of representative. The agent should be easy to find. Simply go to the band’s Facebook page and look for the name and contact details of their representative.

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